Storyboard for a Short Film

This is a storyboard for a short film made by me and 3 other people during a lesson. We did this to give us background into thinking of ideas for our short film and and allow us to have practice.

Spike Jonze Trailer

Spike Jonze Trailer by sl7032

IMDb

What is IMDb?
IMDb stands for The Internet Movie Database.

What it has to offer:
It has a range of films from short to typical length.
It includes;
- Star Ratings
- Reviews
- Directors
- Related Films
- Top 10 Films
- Genres
- TV Listings
- HD Trailer Gallery
- Films Coming Soon

Example of what it has to offer for each film:
-Film - Street Dance 3D (2010)
-Director
-Writer
-Stars
-Reviews
-List of Cast
-Release Date
-Photos
-Storyline
-Recommendations

Film Magazines

Examples of Film Magazines:
- DVD View
- Empire
- Total Film
- Sight & Sound

Empire Magazine:
- Includes a 20 page spread of films that are in the cinema, their certificates, director, actors/actresses, screenwriter, running time and an overview of the plot. Some of the films also have a review and a star rating.
- On nearly every double page there is an advertisement for a forthcoming film, TV's, cameras or shops/websites selling DVD's - HMV or Play.com
- Interviews with Actors/Actresses about their new film they are starring in, criticisms they are being faced with or a downfall in their life for example.
- Review of the Year - they count down from 33 and get the best or worst reviews for 33 films.

Total Film Magazine:
- Your movie month - what films/events are on and when to watch them, 'The Essential Guide'.
Says what films are coming out in the cinemas for each day, what older DVD's are coming on and what events are on the TV (for example - Wimbledon).
- Interviews with actors/actresses, for example - Jack Black, Joseph Fiennes
- Star Reviews fir films including Sex And The City, Indianna Jones, Kung Fu Panda, The Mist.
- The Dark Knight - the cast offer unprecedented insight into the making of the God Father: Part 2.
- Like Empire Magazine it advertises Films and DVD's in shops.

Film Marketing - Viral Campaigns

The Blair Witch Project was one of the first films to experiment with the very realistic viral campaigns. This viral campaign made everyone talk about it and influenced other film marketing strategies since, in style and media distribution. The success of the film heavily relied on the success of it's campaign. The film budget was very low and the cost of marketing in this way is very cheap as its cost very little to market in this way.

Cloverfield also used the realistic viral campaigns and created a 'buzz'. Just like The Blair Witch Project, Cloverfield created an enigma as to who/what the 'monster' was. For a Hollywood standard, Cloverfield had a low budget of $15 million compared to The Blair Witch Project which was only $150,000. However, compared to other Hollywood films, the budget of this film was unbelievably low.

The Dark Knight's campaign used a fake 'I believe in Harvey Dent' election poster to create the 'real' world of Gotham City. Initially, Warner Bros. had created a viral campaign, developing promotional sites and trailers highlighing Ledger as the joker. However, after his death, the stsudio focused on its promotional campaign. The picture above is an example of one of the posters created in the promotional campaign.

BRAND CAPITALISM:

In 2005, O'Reilly described brand capitalism, especially virals as 'bottoms up marketing'. This is where mainstream producers copy/imiate strategies of amatuers and prosumers.

The end of a product is no longer comsumption. The creation of virals, websites and artefacts from the hyper real world allow digital life outside the product.